Since 2000, Pasticceria Gemmi Il Loggiato in Sarzana, in the province of La Spezia, has been hosting an international competition for young opera singers. With big-name sponsors including the Ministry of Cultural Heritage and the City of Sarzana, it discovers and promotes artists under the age of 35. The competition is the brainchild of Fiammetta Gemmi, who accompanies her business activities with events of great cultural moment in the splendid seventeenth-century gallery which adorns her establishment.